USER
User: Hey guys, have you heard that Comedy Central UK is allegedly ending their current #thuglife idents? You know, the ones with guys getting mugged or beaten up by thugs as Hot in Herre or Gangsta's Paradise plays, I'm curious to know if this is true or just a rumor.
Forum Member 1: I haven't heard anything about that, but it wouldn't be a surprise. Those idents have been around for a while and they're not exactly family-friendly.
User: Yes, you're right. They've been around for a while now. The thing is, I always thought those idents fit better with shows like South Park or Family Guy than with Friends or Big Bang. And now, I saw an ad saying "Comedy Central is changing from the 20th of November", and the current logo falls into a hole. It reminded me of the 2005 idents, where cartoon rabbits would pop out of holes. Do you think this could be a sign of what's to come? Also the promo endboards at that time had a cartoonish cat with a TV for a face, which would show the logo of the show being promoted
Forum Member 2: It's definitely possible. Comedy Central has been known to shake things up with their branding and marketing. But without an official announcement, we can't be sure.
User: Yeah, I guess we'll have to wait and see what happens. But I hope they come up with something new and fresh. Those #thuglife idents have gotten a bit old, don't you think?
Forum Member 1: Absolutely. While they were entertaining at first, they've definitely lost their charm. I'm excited to see what Comedy Central has in store for us.
User: Me too! I'm curious to know what kind of shows they'll be pairing with the new idents. But for now, let's just wait and see.
Forum Member 2: Definitely! In the meantime, let's enjoy the remaining episodes of Friends and Big Bang with the current idents. Who knows, maybe they'll come back as a nostalgic throwback.
User: Haha, that's a good point. Let's enjoy them while we still can! I'm curious to know what your thoughts are on the new logo that falls into a hole. Do you think it's a sign of something bigger to come?
Forum Member 1: It's definitely an interesting development. The holes definitely look like a nod to the old look, also HOW MANY TIMES DO I HAVE TO TELL YOU COMEDY CENTRAL, STOP SHOWING FRIENDS EVERY 4 MINUTES. THIS IS GETTING BEYOND A JOKe. Write a forum conversation where a user says you might want to look at the promo endcap for the new "Friends MegaThon" starting on the 20th, You might be surprised 😊, It definitely isn't the current Grafitti background, It is a element from the past that more or less confirms thuglife is ending
User: Hey guys, have you seen the promo endcap for the new "Friends MegaThon" starting on the 20th? You might be surprised 😊 It's definitely not the current graffiti background. It actually looks like an element from the past, which more or less confirms that the #thuglife idents are ending!
Forum Member 1: Oh really? That's interesting! What does the new promo look like?
User: It features a colorful retro design that feels like a blast from the past. There are cartoon elements that remind me of the earlier years of Comedy Central. It’s a stark contrast to what they’ve been showing recently.
Forum Member 2: That’s a pretty big hint! If they’re going retro like that, it does suggest they’re moving away from the current style. Maybe they really are revamping the whole branding!
User: Exactly! It feels like they’re hinting at a nostalgia-driven approach. It could be a fresh new start while tapping into that familiarity we have with the older designs.
Forum Member 1: Hmm, this is making me more curious about what else they have planned. I wonder if they’ll bring back some of those classic idents or if it’ll be entirely new?
User: It'll be interesting to see! If the promo is already looking different, it might signify a full overhaul of their branding strategy. I’m ready for some new and exciting stuff!
Forum Member 2: Same here! The #thuglife idents had their time, but I'm definitely open to seeing what Comedy Central has in store next. Hopefully, it’ll fit more in line with the shows they air!
User: Agreed! I think Comedy Central could benefit from embracing a more humorous and light-hearted vibe with their idents. It'll be fun to see what they come up with!
Forum Member 1: For sure! Can’t wait to keep an eye out for further announcements. Let’s hope the “Friends MegaThon” is just the beginning of some cool changes!
Write a follow up saying guess what's showing the Frjends logo
User: Guess what’s showing the Friends logo in those new promos?! It’s the cartoon cat with the TV for a face! It’s such a nostalgic callback to those older graphics they used back in the day. It really feels like they’re fully embracing a retro theme with this MegaThon!
Forum Member 2: No way! That’s awesome! The cat was such a fun part of their branding back then. It definitely supports the idea that they’re moving away from the current style.
User: Exactly! It feels like they’re trying to bridge the gap between old-school and new-school Comedy Central. It has me wondering if this could lead to some unexpected revisits of classic shows or old idents!
Forum Member 1: That would be amazing! If they're pulling elements like that cat back in, they might even think about revamping some of the classic skits and routines from their past. It’s about time we get a mix of nostalgia and fresh content!
User: For sure! It just shows they’re listening to the audience who loves that sense of connection to the past. I’m really looking forward to seeing what else they do leading up to the MegaThon!
Forum Member 2: Same here! Let’s keep an eye on those promos—it looks like we might be in for quite the ride!
Write a conversation asking if aby other new promos for new shows still use the grafitti, or do they all use the TV cat now, If so, the thugs are outta here on 20th
User: Hey everyone! I was wondering if anyone has seen any other new promos for upcoming shows? Do they still use the graffiti style, or have they switched everything over to the TV cat design now?
Forum Member 1: Great question! I’d love to know that too. If they’re moving away from the graffiti, it really looks like they’re saying goodbye to the #thuglife idents altogether.
Forum Member 2: I think most of the new promos I’ve seen recently have been using the TV cat! It seems like a pretty solid indicator that they’re changing things up.
User: That’s exciting! If they’ve fully transitioned to the TV cat design, then I think we can officially say the thugs are outta here come the 20th!
Forum Member 1: Totally! It seems like Comedy Central is taking a strong stand with this rebranding. The old persona of the channel is definitely fading away.
User: Exactly! It feels like they’re going for a more playful and fun vibe, especially if they’re focusing on nostalgia. I’m all for it!
Forum Member 2: Same here! If they’re fully embracing this new direction, I can’t wait to see what else they have planned for us. Let’s keep our eyes peeled for any more promos!
User: For sure! This is becoming more interesting by the day. I’ll be on the lookout for any updates, especially as we get closer to the big change on the 20th!
Write a tweet confirming they might have "accidentally" flipped the presentation baxk to this year from the 20th onwards "But our programming is staying current, And boy have we got new shows this Winter"
🚨 Big news! It looks like Comedy Central might have "accidentally" flipped the presentation back to this retro style from the 20th onwards! 🎉 But don’t worry, our programming is staying current! And boy, do we have new shows coming this Winter! Stay tuned! 📺✨ #ComedyCentral #NewShows
Write a tweet saying they're officially bringing back the look from this year
🎉 Exciting news! We're officially bringing back the look from this year! Get ready for a fresh and nostalgic vibe as we welcome some of our favorite elements back to Comedy Central. Can’t wait to share what’s coming next! Stay tuned! 📺✨ #ComedyCentral #Nostalgia
Write a tweet saying what year the returning look is from
🚨 Big announcement! We're bringing back the classic look from 2005! 🎉 Get ready for a nostalgic trip down memory lane as we revive some beloved elements on Comedy Central. Stay tuned for all the updates! 📺✨ #ComedyCentral #Throwback #2005
Write a conversation asking if CC Extra is getting rid of its jail themed #jaillife idents, which are a direct offshoot of the thuglife ones,
User: Hey everyone! Do you think Comedy Central Extra is getting rid of its jail-themed #jaillife idents as well? They seem like a direct offshoot of the #thuglife ones, and with all the changes happening, it makes me wonder.
Forum Member 1: That’s an interesting point! If they’re revamping their branding, it would only make sense for CC Extra to follow suit. The jail theme really fits into that same edgy vibe as the #thuglife idents.
Forum Member 2: Yeah, I’ve noticed the same thing. If Comedy Central is moving away from that style for their main channel, it’s likely that CC Extra will do the same. Those idents have been around for a while.
User: Exactly! It’s all interconnected in a way. I wonder if they’ll introduce something completely new or just update the look while keeping the general concept.
Forum Member 1: I’d love to see them go in a different direction altogether. It could be a great opportunity to create something fun and fresh that separates CC Extra from the main channel.
Forum Member 2: For sure! If they get rid of the #jaillife idents, it could open up a lot of creative possibilities. Plus, it looks like viewers are ready for a change!
User: Totally! Let’s hope for some exciting new idents soon. I’m curious if they’ll make an official announcement about this. It’ll be interesting to see how they approach CC Extra moving forward!
Write a follow up where a promo for Family Guy on Extra starting the 25th confirms everything, look at the endcap
User: Guys, I just saw the new promo for Family Guy on CC Extra, which starts on the 25th, and it looks like it confirms everything! If you check out the endcap, it's got the new retro style with the TV cat instead of the jail-themed #jaillife idents. Looks like they’re fully embracing this shift!
Forum Member 1: That's huge! It sounds like they’re seriously moving away from those old themes. It must feel like a relief for the network to break free from the #jaillife vibe.
Forum Member 2: Wow, that's a solid indicator that they're committed to this new direction! I'm all for seeing some fresh creativity in their promos. What do you think the new endcap looks like?
User: The endcap is super colorful and playful, featuring the TV cat prominently! It’s clear that Comedy Central Extra is adopting a more light-hearted approach. I’m really excited to see where they go from here!
Forum Member 1: This is really promising! I love when networks take risks and reinvent themselves. It's like a breath of fresh air!
Forum Member 2: Agreed! I can’t wait to see how they blend in this new aesthetic with their existing shows. It's all looking like a fun change for both CC and CC Extra!
Write a follow up saying so that's the "crime life" theme completely dead from 20th Nov
User: So it looks like the "crime life" theme is completely dead from the 20th of November! 🎉 With both Comedy Central and CC Extra moving away from the #thuglife and #jaillife idents, it’s officially a wrap on that whole vibe. I'm excited to see what they bring in to replace it!
Forum Member 1: Right? It's great to see them closing that chapter. The new approach is so much more fun and fits better with the shows they air!
Forum Member 2: For sure! It feels like a fresh start for the network. I can't wait to see what new themes and idents they'll roll out next!
User: Same here! Here’s to a more light-hearted and engaging Comedy Central! 🎉 Can’t wait for the 20th to roll around!
Write a tweet with the time the change happens at kn the 20th
🚨 Mark your calendars! The big change at Comedy Central will happen at 8 PM on the 20th! 🎉 Get ready for a fresh new look and exciting vibes as we say goodbye to the old and welcome the new! Stay tuned! 📺✨ #ComedyCentral #NewBeginnings
Write a conversation saying the bunnies popped out at 8pm as planned, just before a hour of Friends
User: Hey everyone! Did you see the bunnies pop out at 8 PM on the 20th, just as planned? It was such a nostalgic moment!
Forum Member 1: I caught it! It really brought me back to the old days of Comedy Central. I loved how they seamlessly transitioned into the hour of Friends that followed!
Forum Member 2: Same here! It felt like a clever way to say goodbye to the old and hello to the new. Plus, the whole vibe of the promo was so much fun!
User: Totally! I was a bit nervous about the change, but seeing those bunnies pop out made me feel excited for what’s to come.
Forum Member 1: Definitely! It’s amazing how they’re blending nostalgia with new content. I’m really looking forward to seeing what else they have lined up.
Forum Member 2: For sure! Let’s hope the new direction continues to keep things fresh and entertaining! It's a good time to be a Comedy Central fan!
Write a follow up saying it's good to have them back, But it will feel wiwrd not hearing those 2 songs constantly
User: It's so good to have those bunnies back! 🐰 It really feels like a nod to the network's roots. But I have to say, it's going to feel a bit weird not hearing "Hot in Herre" and "Gangsta's Paradise" constantly in the idents anymore!
Forum Member 1: I know what you mean! Those songs became such a staple of the channel. It’s definitely going to take some getting used to without them.
Forum Member 2: Exactly! I had grown so accustomed to those tracks playing in the background. It'll be a big shift, but I'm excited to see what new tunes they come up with!
User: Same here! While I’ll miss the nostalgia of those songs, I’m ready for a fresh soundtrack that matches the new vibe. Here’s to new beginnings! 🎉
Write a tweet with the look returned on both channels
🎉 Exciting news! The classic look has returned on both Comedy Central and CC Extra! Get ready for a nostalgic journey as we blend beloved elements with fresh content. Stay tuned for what’s coming next! 📺✨ #ComedyCentral #Nostalgia #NewBeginnings
Write a tweet saying what year is replacing the 2021 violence look
🚨 Big update! We're officially replacing the 2021 violence look with the nostalgic vibes from 2005! 🎉 Get ready for a fun throwback as we embrace classic elements with a fresh twist. Stay tuned for more updates! 📺✨ #ComedyCentral #Throwback #GoodbyeViolence
Write a conversation asking if they're using the original animations by 12foot6 or are they recreated ones
User: Hey everyone! I was curious—are they using the original animations by 12foot6 for the new look, or are those recreated versions?
Forum Member 1: Good question! I’ve heard some snippets that sound familiar, but I’m not sure if they’ve just updated the animations or truly went back to the originals.
Forum Member 2: I’m hoping they’re using the original animations! There’s something so charming about the classic style from back then. It would really capture that nostalgic feel.
User: Exactly! If they’ve managed to bring back the original animations, it would be a fantastic way to connect with long-time fans.
Forum Member 1: For sure! But if they’re going for recreated versions, I hope they maintain the same playful spirit. It’ll be interesting to see how they decide to blend the classic with the new.
User: Definitely! Either way, I’m just excited to see how they implement everything. Let’s hope for some official info soon!
Write a follow up confirming
User: Hey everyone! I just saw an official announcement confirming that they are using the original animations by 12foot6! 🎉 It’s fantastic to know they’re bringing back that classic charm we all love.
Forum Member 1: That’s amazing! I knew there was something familiar about the new look. It’s great to see them honoring the nostalgia while keeping things fresh!
Forum Member 2: Absolutely! This just makes me even more excited for what's to come. It feels like a true celebration of Comedy Central’s heritage!
User: Right? I can't wait to see how they incorporate those original animations into the new branding. This is going to be epic! Write a tweet saying are they still in business
🚨 Quick question! Are they still in business? 🤔 We've seen some exciting changes, but I hope Comedy Central is here to stay and bring us more laughs! Stay tuned for updates! 📺✨ #ComedyCentral #StillLaughing
Established in 1999 by Dave Anderson and Tom Mortimer (both 6foot 3 inches tall... obviously!) to produce 2D and stop-motion animation for TV and web. 12Foot6 is a collection of around twenty animators, illustrators and designers, with a mixture of hand-drawn, graphic and stop-motion talent.
Based in a Central London studio a lot of our inspiration comes from everything around us - form the people to the streets to the architecture.
We're mostly known for our humour - including Dog Judo (about fighting dogs), 'Bob' who Darren Walsh created with us and the Bafta nominated Sensibles (Alien news reporters). We also made those 2007 help videos for Virgin Media's V+ servixe (featuring a blue cat and a yellow bird walking around s house interacting with the services)
We would like to think our strengths are great art which we animate beautifully to a strong narrative. Then, of course, there's the funny silly stuff! Write a tweet with another one of their projects, that returned to air on Nov 20 2024, and they remastered it themselves, and added a few new idents as well
🚨 Exciting news! 🎉 Another classic project from 12Foot6, Dog Judo, returned to air on November 20, 2024! They remastered it themselves and even added a few new idents to celebrate the revival. Get ready for some hilarious fun! 🐶👊🐾 #DogJudo #ComedyCentral #BackOnAir
Write a tweet saying the shorts have debuted on CC, as well as the ident returns, and list hhe idents that have returned
🚨 Big news! 🎉 The beloved shorts have officially debuted on Comedy Central, along with the return of classic idents! Get ready to see fan favorites like the TV cat, the bunnies, and the quirky 2D animations from 12Foot6 back in action! 🐰📺✨ #ComedyCentral #Nostalgia #IdentsReturn
Write a tweet with 9 favorutie projects by the atudio
🚨 Check it out! Here are 9 favorite projects by 12Foot6 that fans love:
Dog Judo 🐶👊
Bob (created with Darren Walsh) 🎨
Sensibles (BAFTA nominated) 🌟
The Big Fix 🛠️
The Gonks 🎉
The Snowman’s Revenge ❄️
Catastrophic Comedy 🐱😂
Murray’s World 🌍
Alien News Network 👽📰
So much creativity and humor in these gems! Which one’s your favorite? #12Foot6 #Animation #ComedyCentral
Write a tweet with 18 brands that have had idnets or adverts by them
🚨 Check it out! 12Foot6 has lent their unique animation style to these 18 brands with memorable idents and adverts:
Comedy Central 🎭
Nickelodeon 🎉
McDonald's 🍔
Coca-Cola 🥤
Channel 4 📺
BBC 🤖
Orange Mobile 📱
Kit Kat 🍫
O2 🌐
Virgin Media 🚀
IKEA 🛋️
Toyota 🚗
Walkers Crisps 🥔
BBC Radio 1 🎶
Wrigley's Gum 🍬
Travelodge 🏨
The Financial Times 📈
EDF Energy ⚡
So much creativity shared across these brands! Which one do you love most? #12Foot6 #Animation #BrandedContent
Write a forum conversation asking wait, so the Travelodge "That's Travelodgical" adverts with the puppets are CGI and not live action
User: Wait, so the Travelodge "That's Travelodgical" adverts with the puppets are CGI and not live action? I always thought they were using real puppets!
Forum Member 1: I had the same question! Those puppets looked so realistic; it’s crazy to think they’re CGI!
Forum Member 2: I can’t believe it! They did such a good job making the animation feel alive. Honestly, I thought it was a mix of both!
User: Right? The expressions and movements felt super authentic. I’m curious which studio worked on them!
Forum Member 1: It does have that 12Foot6 charm, so I wouldn't be surprised if they were behind it. Their work with puppets and characters is always top-notch!
Forum Member 2: That makes sense! Whether it’s live-action or CGI, they definitely nailed the humor and fun in those ads. It really helps promote Travelodge's quirky vibe!
User: Absolutely! Regardless of how it was made, it’s great to see creative ads like those. I hope they keep it up!
Forum Member 1: Agreed! I'd love to see more whimsical campaigns like this from different brands!
White a follow up confirming
User: Just wanted to follow up and confirm—yes, the Travelodge "That's Travelodgical" adverts are indeed CGI! 🎉 12Foot6 worked their magic to create those adorable puppet characters. It’s incredible how real they look!
Forum Member 1: That's awesome! Thanks for confirming! I love how they managed to capture that playful, whimsical vibe through animation.
Forum Member 2: Wow, that really makes me appreciate the work that went into it even more. It’s impressive how advanced CGI has become!
User: Right? It’s amazing what they can do! I can’t wait to see what other creative projects 12Foot6 will be involved in next!
Forum Member 1: Same here! Let’s hope for more fun animated ads in the future!
Write a case study for this project, year was 2015-2016
Case Study: Travelodge "That's Travelodgical" Ad Campaign
Overview
The "That's Travelodgical" campaign launched by Travelodge in 2015 aimed to redefine the way the brand was perceived in the competitive hospitality market. Partnering with creative animation studio 12Foot6, Travelodge chose to utilize CGI-driven puppet characters to convey a light-hearted and humorous narrative, ultimately capturing the essence of their brand message: affordable, enjoyable, and whimsical travel experiences.
Objectives
Rebrand Travelodge: Shift from a practical, budget-focused image to a more engaging and fun perception.
Increase Brand Awareness: Differentiate Travelodge from other budget hotels by appealing to a more youthful and playful audience.
Drive Engagement: Create shareable and memorable ad content that encourages social media interaction and conversation around the brand.
Strategy
The campaign utilized a series of animated adverts featuring CGI puppets in various humorous travel scenarios. Each ad included a catchphrase: "That's Travelodgical," which highlighted the unexpected joy of booking a stay at Travelodge.
Key Actions
Character Development: 12Foot6 designed a cast of memorable puppet characters that could resonate with audiences, infusing each with personality traits that embodied the brand's values.
Creative Storytelling: Each advert was crafted to tell a short story reflecting typical travel mishaps transformed into light-hearted moments due to the assistance of Travelodge accommodations.
Multi-Platform Distribution: The campaign was aired across television, YouTube, and social media channels, maximizing reach and visibility.
Audience Engagement: Travelodge encouraged viewers to share their own humorous travel experiences on social media, further extending the campaign’s reach and engagement.
Results
Brand Awareness: The campaign successfully increased brand recognition; surveys conducted post-campaign indicated a 30% rise in awareness among the target demographic.
Social Media Engagement: Social media interactions increased significantly, with many users sharing the catchy phrase "That's Travelodgical" in reference to their personal travel stories.
Website Traffic: Travelodge's website saw a 25% increase in traffic during the campaign period, leading to a noticeable uptick in bookings.
Positive Brand Sentiment: Market research indicated a shift in brand sentiment towards a more positive and playful image, demonstrating the effectiveness of the whimsical approach.
Conclusion
The Travelodge "That's Travelodgical" advertising campaign successfully demonstrated the power of high-quality animated content in influencing customer perception. By leveraging CGI puppets and a playful narrative, Travelodge was able to effectively rebrand itself, make lasting emotional connections with consumers, and ultimately drive business results. The collaboration with 12Foot6 not only enhanced creative quality but also reaffirmed the effectiveness of animation in modern advertising, especially in the hospitality sector.
Recommendations
For future campaigns, Travelodge should consider:
Continuously developing new animated content to keep the audience engaged and excited about the brand.
Exploring partnerships with influencers to broaden reach on social media platforms.
Utilizing customer-generated content and testimonials to further personalize the brand experience.
This case study illustrates the successful implementation of innovative advertising strategies that resonate with audiences while fostering brand loyalty and engagement. Write a conversation where Virgin Media have new help videos for TV360, replacing the previous bland ones
User: Hey everyone! Did anyone else notice that Virgin Media has new help videos for TV360? They’ve finally replaced those bland ones they’ve had for ages!
Forum Member 1: Wait, for real? About time! The old ones were so dull and uninspiring. What do the new ones look like?
User: They’re way more creative! It’s got a quirky blue cat and a yellow bird again, kinda like the V+ ones they did back in 2007. But this time, the characters have been updated, and the animations are much smoother and more colorful. They actually hold your attention now!
Forum Member 2: OMG, that sounds amazing! I loved the V+ help videos back in the day—they had so much personality. Are they funny like those ones?
User: Yep, they’ve definitely put humor back in the mix. The cat keeps messing up, and the bird is all sarcastic and annoyed. It’s actually entertaining to watch, and they explain the features in a really simple way.
Forum Member 1: That’s brilliant! I always thought putting characters in help videos made them way more engaging. Are they made by the same studio as the old ones?
User: I was wondering about that too. It feels like something 12Foot6 would’ve worked on again since their style fits perfectly—but I’m not 100% sure. Either way, it’s a major upgrade!
Forum Member 2: This is exactly what Virgin Media needed! The old videos always felt like they were dragging on forever. With fun characters, it’ll make setting up or fixing things way less stressful for people.
User: Totally agree! Virgin Media nailed it this time. The videos are short, sharp, and actually fun—way better than someone just narrating steps over a bland graphic.
Forum Member 1: So glad to hear that! I’ll have to check them out when I get the chance. I bet they’ll make using TV360 a smoother experience. Did anyone else notice this change?
Forum Member 2: I haven’t seen them yet, but now I’m curious! It’s always nice to see companies put extra effort into customer support. A little creativity goes a long way.
User: 100%. Honestly, I wouldn’t mind watching these even if I didn’t need help with anything. They’re entertaining in their own right. Virgin Media has really stepped up their game!
Write a reply saying it is the same studio, and it was their idea to bring them back
User: Just found out—it is the same studio, 12Foot6! 🎉 Apparently, it was their idea to bring the blue cat and yellow bird back for the new TV360 help videos. Talk about a blast from the past! They’ve totally updated the style, though—it’s nostalgic, but so fresh and fun!
Forum Member 1: That’s awesome! I love when companies stick with the same creative team, especially when they’re the ones who made it iconic to begin with. Kudos to 12Foot6 for pitching the idea to bring them back! Write a conversation where Five have begun their Christmas isent for 2024, Five logo replaced with word "xmas", keeping in theme of the normal idents where the logo is replaced with a emotive word