USER
Please share 10 key takeaways from the below caption. So that I may use in Instagram carousel and attract much engagement.
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imagine starting a business and pouring your entire heart into it
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and then watching it fail
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and now imagine doing that not once
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not twice
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but more than 10 times look you guys
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most people show you the highlight reel of their successes
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but today I'm showing you the bloopers
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the 10+ I think it's close to 14 businesses that I started
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why they didn't work
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and what it took to finally get to the three that actually worked
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got my coffee here so it's story time
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so at 25 I left a consulting job
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that probably a lot of people would have killed for
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thinking that I was ready to take on the world
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I mean I've been promoted several times in the only four short years
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and I had thought that if I was so good at what I was doing
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I could probably do anything
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but what followed
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was a string of businesses that didn't really go the way I planned
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but here's the thing failure is only failure if you stop trying
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so today
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I'm going to show you how every step brought me closer to success
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actually alright
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so grab your cup of tea or coffee
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and let me walk you through the business is that I started
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what went wrong and what I Learned along the way
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so first off
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I went on to start this consulting company for IU Funds many
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many years ago as I left my corporate consulting job
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I did that to start this consulting company for IU Funds in Romania
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which is my mother country
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that's where I was born and I thought I know how to sell
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I was one of the best sellers in our consulting firm
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so I can learn the rest and I can do it
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and I did technically but here's the reality
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although I could learn the
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let's say technicalities and rules
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understanding how something works isn't enough to drive business
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because what I realized a few months in
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is that I didn't really understand the local market's expectations
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and clients didn't just want my expertise
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they wanted this very specific way of working
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that I had not anticipated
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I had not thought of and that was a mismatch with my values
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so that was a good enough reason to see my first business sink however
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the positive is that for this business
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my then boyfriend now husband and I
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we went on to build our first website
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we Learned how to drive traffic
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which is a skill that we use to this day
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now after doing that business
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my husband and I we started a SAS company because we thought okay
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we need to do something that we know inside out
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and the best way to do that then was to combine our expertise right
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so we created a SAS product that was offering tax consulting
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I mean it was doing best of both worlds right
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my husband had spent lots of years in it and technology
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and I had spent all those years in consulting
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so nine months later we worked on that baby day and night right
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not only did I have to bring back my coding skills
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and brush up on them because I had studied that a long time ago
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but I had not used coding in years
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but I also Learned how to bootstrap a business um
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we had to work with developers and testers
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because obviously the workload was way too much for the two of us
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so we had to consider uh
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bringing in more people to support given the time pressure and um
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I can tell you the whole story and other time if you guys want
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just let me know in the comments down below okay
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so what happened to that business
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essentially it worked really well for the first couple years
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we had tons of interest
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but actually only a few sales and if you're wondering why
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well it's because there were probably three main problems first
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the Romanian market was not ready for that tech secondly um
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I think it's the lack of funding at the end of the day
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because we were boots dropping
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but by the time we ran out of cash
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we weren't able to raise any funds because again
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the Romanian market was not ready to invest in something like this
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and the whole VC
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private equity environment in that market was not where it is today
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I guess and uh
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probably the third
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and maybe biggest problem is that we priced it wrong
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back then all softer solutions were being priced per license
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and we went ahead with the same model
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not understanding the customer behavior
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and by the time we understood that
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and we adjusted the pricing to be per usage
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it was way too late and we had run out of cash
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so I guess for this one
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my main lesson there was that timing and execution matter
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just as much as the idea itself however
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the positive is that this experience alone
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I believe played a significant role in getting me
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or me being able to get into
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the NBA program that I later on was accepted in
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as well as getting me a very nice scholarship to be able to fund said
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NBA program okay
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so what did we do after this experience
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well after that I went back into consulting
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but this time more as a freelancer
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I mean I call it freelancing but it's not really it
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it was more of a one person consulting firm with me
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and this junior associate who was helping me
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so this is where I Learned a big lesson
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which I think is one of the big mistakes that many new entrepreneurs
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or many of the people who transition from
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the corporate space to entrepreneurship
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usually make just because you're good at something
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doesn't necessarily mean that you'll automatically run
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a good business in that field
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because I had no systems I had no strategy
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I had no scalability and later on
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I actually ended up going into more of an entrepreneur physician
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that's another crazy story
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um so if you want I can expand on that as well in another video
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so
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let me know in the comments if that's something you're interested in
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because I think being an entrepreneur
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um was one of the most fun
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um and um
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highly educational experiences I've been through
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okay so we're on to business No. 4
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I think that's when we started drop shipping
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and this seemed like a very straightforward business idea
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and business model I mean it was not so convoluted as selling SAS
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and also it relied a lot on operations management
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which I'm naturally really good at
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so I thought okay this sounds like a no brainer
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so I spent months picking the product
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using tools using data analysis to decide which niche to go into
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I read tons of blogs
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I watched probably every single dropshipping video
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that there was here on YouTube
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back then there weren't that many by the way
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and in the end we went for
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this we went for a phone charger
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I mean thinking that this was probably
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twelve years ago
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maybe 11 this was quite revolutionary guys
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um okay
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and we spend a lot of time thinking about how to do it
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um and the idea was that you could use this
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and use your phone while you're charging it
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so that's why we called it elevate and the brand was called sketch um
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we had a designer design this beautiful logo
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because Canva was not around back then
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I was actually really happy with what we picked
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we found a really nice supplier who made this
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and who sent us this sample
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and I thought okay
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this would be an easy way to scale right
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until our supplier stole the product idea and launched a replica
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which instead of being called sketch was being called Ska Tech
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yeah and that happened before we even got started
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so sometimes the risk isn't the market
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it's the partners that you choose and unfortunately
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I Learned that the hard way no
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on to business No. 5 and 6 together uh
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because this one was a Facebook group and a blog
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focused both on working from home for moms
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and both of them were called office in the bed
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they were great
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in the sense that there were a lot of people who joined the group
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and who read my blog
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but I did know a lot about monetizing blog posts or blogs back then
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and also there wasn't a lot of engagement on the Facebook group
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and I didn't know how to truly run that community however
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what I did learn is how to run effective Facebook ads
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so definitely lots and lots of learnings
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but if I were to do this again
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I would do it very differently
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and I would drive engagement in that community
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in a very different way no business No. 6 and 7 together
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and that is career coaching and YouTube
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so essentially back in 2016 I started career coaching
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which I absolutely loved it had happened
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at that point that a lot of people in the company that I was working
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that were coming to me for career advice
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because I was always getting promoted
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and I was always getting recognition
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and either they also wanted the same results
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or their managers would send them to me to coach them
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for them to be able to get the same outcomes
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and while I absolutely loved doing that
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and I thrived on seeing the people that I was coaching
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getting results
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it had come to a point where I was spending a lot of time doing that
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and I was not able to scale because time was my limitation
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and that's when I actually stumbled upon YouTube
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I mean I was familiar with YouTube
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but I had never thought about using it myself if that makes sense
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so essentially what started more as an experiment
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I guess
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it very quickly became the foundation for everything that I now do
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so courses digital products
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the e books
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affiliate marketing and now even helping others grow their channels
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so it wasn't easy from the beginning
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don't get me wrong
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I can probably tell you the whole story of how I ended up growing
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this YouTube channel in a separate video
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but I guess the bottom line is that I felt like I had finally found
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the right platform essentially a place where all of my lessons
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all of my failures could come together and work in harmony
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or at least I thought is if you watched my previous video
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you know that I still have some regrets about it
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let's call it that
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now for the past few years YouTube has been a key focus for me
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especially helping others put themselves out there and
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bring their voice to the world
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and help democratize access to
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I believe true education
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now since then I tried another half dozen business ideas probably
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I tried notion templates on Etsy um
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I had sold quite a few
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but keeping up with all the issues that people had
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in terms of installing the template
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and streamlining
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that was not very easy
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so I sort of dropped that I tried print on demand
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I think I actually did that with you guys
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if you've been with me for a while
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I tried selling AI art
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I tried opening a Shopify store selling kids toys made out of wood
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I probably tried a few more
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but I can't recall them now and most recently
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my husband who spent the last 20 years in technology
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he found his passion for AI agents and business automation
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so again
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this is a key topic for us now and if you guys are interested
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I'm happy to tell you a bit more about what we're doing there
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and how that is evolving but if you look at it
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we had to fail loads of times to find success
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so why is failure so important
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I do have quite a few insights that I'd love to share
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and I think it's really really key that you guys pay attention to this
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maybe grab a pen and take some notes because it's super valuable
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what I feel would help you shift your perspective over failure
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I think
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the challenge comes from the fact that most people think of failure
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as this big scary monster to avoid at all costs right
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but I think failure is not only a part of the process
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it is the process right
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and I've Learned it the hard way as you've seen
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and I think the best way that I can explain this is with Mario
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because my son recently has been playing a lot of Mario
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and that got me thinking
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because I truly see failure like playing Mario
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cause when you whatever character you pick
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when your character falls into a hole
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you don't quit you learn
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you know that there's a hole there
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you adapt and then you try again right
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I've never heard of anyone who only tried playing Mario
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or Mario Kart or whatever
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once everybody goes and tries again right
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so why not do that with things that are much more important than a
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game because as you can see
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every single failure taught me something new
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and it turns out that there is actual science behind
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why failure is so powerful
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so let me break it down for you
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and I really wanna start with something
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that I personally find really cool
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and I know I'm a bit of a nerd
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but bear with me that is related to your brain
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because researchers at Stanford found that every single time
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you make a mistake
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your brain fires up it lights up it creates new neural pathways
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which
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basically means that your brain is learning how to adapt and improve
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in real time it's great
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it's it's like workout for your brain right
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and you can think of it like leveling up in a video game
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every time you hit an obstacle
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your brain is figuring out how to beat the level the next time
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and the more you fail
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the faster you learn and the faster you're going to beat the level
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does that make sense now on top of this
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here's something that I personally didn't expect
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but as we were doing the research for this video
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I found that failure actually makes you more creative
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and it makes sense if you think about it
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because also if you look at my example
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when I ran out of cash for my SAS business
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I had to rethink everything from pricing to pitching
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to finding funding and that's not just me being scrappy
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it's science I mean
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there is a study in Nature Communications that found that
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when people face repeated failure
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they are forced to explore unconventional strategies
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so basically thinking outside of the box
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is what only comes out of facing challenges
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and struggles and failing
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think of Thomas Edison right
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he failed 10,000 times before he invented the light bulb
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I mean if it worked for him
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it could probably work for us too right now
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this next piece is coming from a book that I absolutely loved
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that I've read many many years ago
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and I'm sure many of you have heard about it
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and honestly I think this is the tough love part
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failure builds grit and now I'm referring to the book called grit
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written by Angela Duckforth right
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she literally wrote the book on it
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and she found that perseverance
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through failure is a better predictor of success
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more than talent more than IQ or anything else
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so every time you dust yourself off and try again
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you're actually becoming stronger
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a grittier version of yourself
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if you will okay
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so I like this metaphor of exercise or you thinking about it like this
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because it is literally like workout for your willpower
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I know it sucks in the moment to dust yourself off
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I've done it plenty of times as you've seen
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but the results are worth it
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I believe because there is no success without failure
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you have to go through it to learn
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and adapt and change and find the right way
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now I wanna talk about fear
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because failure teaches you something incredible
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it teaches us that it's survivable
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it's figureaudible like Marie Fourliosis right
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and a study in Psychological Science showed that people who fail
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early in life are less afraid to take risks
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later on
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and you need that confidence if you do want to be an entrepreneur
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because they've been through it right
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the people who are now more comfortable failing
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and willing to take risks
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and you will need that as an entrepreneur yourself
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so you need to be able to trust yourself as you do it
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or as you make a decision
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it's like realizing the boogeyman under your bed isn't real right
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once you see the failure won't brew in you
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it stops holding you back
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so look failure is not something that you tolerate
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in my opinion it's something to embrace
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it's something to welcome
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in fact
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it could be something to celebrate because it requires your brain
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it makes you more creative
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it builds grit and it reduces fear
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now the question isn't how do I avoid failure
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in my opinion the question should be how do I use it to grow
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and that's what I want to help you figure out today
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I started thinking about this when I heard Sarah Blakely
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the founder of Spanx talking about celebrating failure
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I remember she was telling the story about her dad asking her
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and her brother every single day
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what did you fail at today
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and I thought that's a very odd question in the beginning
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but then I realized that the reason he was asking is because
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failing meant they were trying something new
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and most of the time people fail when they try something new
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but that's okay that's where the learning comes from as you've seen
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failure is only the end if you let it be
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it's only the end when you stop trying
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so I wanted to share with you a simple framework that you can use
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to turn those moments when you feel like failing
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into your greatest advantage
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so step No. 1 we only have four steps today okay
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so step No. 1 has to do with reframing right
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the way you look at failure
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I think that's super super important you guys
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when you change the way you look at failure
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your entire life is going to change
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because instead of seeing it as a dead end
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you should look at it as feedback most of the time free feedback
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so every failure all it is is a clue
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it's telling you what didn't work so you can figure out what will
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so I want to give you a few actionable steps because whenever you're
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you know facing a setback
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you should be asking yourself what went wrong
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and then follow up that with what did I learn
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and what can I try next time okay
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most people stop when they think what went wrong
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but you should use that learning
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you should use that experience
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that free feedback to try something else the next time
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that's all it is now step No. 2
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I think it's something that took me a little while to understand okay
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and that is related to refining your approach by starting small
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um I can maybe tell you another time
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the whole story about how I quit my job
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um when I was 25
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26 to do this entrepreneurship thing
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I think one of the biggest learnings after that whole experience was
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not to risk everything up front
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and be able to test your ideas on a smaller scale
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to figure out what works before
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you're putting everything behind that idea
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so my actionable step for you here is to always ask yourself
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what's the simplest version of this idea that I can test today right
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you don't have to build a full blown course
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you don't have to make 100 videos for YouTube
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you can start small and gather feedback early
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and use that to refine your idea
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trust me it'll make your life a thousand times better if you do this
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step No. 3 is related to the book that I referred earlier
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and this is resilience
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you wanna treat failure like leveling up in a video game
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every time you fail
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all you're doing is you're getting closer to bidding the level
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the key is ready to keep showing up and to try again
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I know Tony Robbins somebody that I absolutely love and adore
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and he's one of my most significant mentors in the last 10
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15 years he always says
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what do you do when you fail
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you try something else it's that easy
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it's one of the things that I taught my son when he was really
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really little
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and he was getting upset for failing at really small things
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that's okay you just need to try something else
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that's all so one thing that you could consider doing is to create
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um you could call it a failure journal
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or you could call it a growth journal or a learnings journal
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but the idea is that you write down what went wrong
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what you learn and what you would do differently next time
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remember you should not stop after the first question
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okay and you can also set short term goals
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that will help you build momentum
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and it'll help you celebrate those small wins
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I'll come back to this one
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okay because No. 4 is about reward
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it's about celebrating those small wins
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because otherwise we get stuck thinking that we keep failing
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that we always fail
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because our brain is designed to distort and generalize and delete
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so if we only focus on the failure
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then we don't see the wins
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so there is a need in your final step in this framework to learn
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to reward yourself for progress
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not just for the big milestones
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I know a lot of people set big goals
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and they expect to only celebrate and be happy
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when they achieve those big goals
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but the small wins along the way make the biggest difference
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celebrating these moments keeps you motivated
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and it reminds you how far you've come
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believe me I mean
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I could only look at all the failures over the last 15 years
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probably more
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but the truth is that I've Learned so much and I've achieved so much
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and I had so many success moments
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that I can't even think about the failure as much
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I only think about it because I intentionally want to recall it
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otherwise
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I look at everything that has happened with a sense of gratitude
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honestly
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because I would not be here had I not gone through all of that
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so maybe in your growth journal or however you wanna call it
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you should also ask yourself every day
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what did I achieve and how will I celebrate it
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and you can keep a wins board where you record your progress
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if you want something that you can look at every day
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I don't know
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whether it's landing your first client or completing a tough task
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or something new that you Learned
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I don't know it can be as little as that
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but it's so important for you to celebrate small things
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and you can do it in any way that you want
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you can go get yourself
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a cup of coffee or you can go for a walk or just say
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good job me you know
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it doesn't have to be complicated
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but it makes you feel so much better about yourself
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alright you guys there you have it
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the 4 RS Framework refrain
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refine resilience and reward
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use this to turn every failure into a stepping stone for your success
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I think you will be so much better off if you do apply this
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it took me years to really figure this out
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and I really want to give it to you guys as a gift
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now I wanna hear from you
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what is one failure that taught you a valuable lesson
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or on the flip side what's something that you have been terrified
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you've been scared to try because you might fail
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but hopefully now after watching this video
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you understand that the worst thing you can do is do nothing
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if you do try and fail at least you have the learning
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at least you know one way that that thing doesn't work
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but you can try another way and it might
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now remember the only real failure is giving up so don't stop trying
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like this video if you did
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be sure to subscribe if you haven't done so
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and share this with anyone in your life
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who you think could benefit from it
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thank you so so much for giving me your time and attention
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I'm so grateful every single time
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you choose to watch one of my videos
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I truly hope that they help you
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I truly hope that you find them valuable
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and I hope to see you here next time bye